Imagine this: Your Google Ads campaign is live, targeting competitor brand keywords. You’ve set up Keyword Insertion, hoping to boost relevance and drive clicks. But what you may not realize is that Keyword Insertion could be putting your campaign – and your brand – at serious risk. By allowing competitor...

  Performance marketing is crucial for any business’s success. However, deciding whether to hire an agency, a freelancer, or an in-house marketer can be challenging. Each option has its advantages and drawbacks. Let’s deep dive to help you make an informed decision. In-House Performance Marketer: Pros & Cons An in-house...

B2C performance marketing can drive profitable growth, but even experienced businesses can make costly mistakes. In this blog post, you’ll learn about the 5 most common pitfalls. You’ll also get tips on how to avoid them. Let’s dive into it! Mistake #1: Ignoring the Customer Journey Understanding the complete customer...

  When creating content for your company, it’s easy to feel overwhelmed by the variety of topics you can cover in your blog posts. However, quantity doesn’t always mean conversions. But how do you identify the right topics deserving your time and energy? Creating content that clicks with your audience...