About Us

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Who we are

We are a team of dedicated marketing experts who are passionate about helping businesses achieve their full potential. Our diverse skill set and experience enable us to craft effective digital marketing strategies tailored to your unique needs. We take pride in our commitment to transparency, innovation, and client success. Meet the team at the bottom of the page.

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About Us

WHO ARE WE

We are a team of dedicated marketing experts who are passionate about helping businesses achieve their full potential. Our diverse skill set and experience enable us to craft effective digital marketing strategies tailored to your unique needs. We take pride in our commitment to transparency, innovation, and client success. Meet the team at the bottom of the page.

WHAT WE VALUE

ENTREPRENEURIAL MINDSET

At ROImonks, we embrace the spirit of entrepreneurship. We believe in thinking outside the box, taking calculated risks, and constantly seeking innovative solutions to drive our business forward. Every team member is encouraged to adopt an entrepreneurial mindset, cultivating a culture of creativity and agility that enables us to adapt and excel in a rapidly changing business landscape.

LEADERSHIP

We believe the highest expression of leadership is taking responsibility. We value the ability to align our actions with our beliefs and moral values. To exhibit courage and make decisions without hesitation. To stand tall while celebrating achievements and learning from our mistakes.

TEAMWORK

HELP is the main keyword here, but not in the sense of aiding the helpless. Instead, we view it as a synergistic catalyst for accelerating processes and achieving team goals. Other aspects of teamwork include a friendly attitude and mutual understanding, where everyone knows their back is covered. Each team member is committed to giving their best for the collective benefit of the team.

KNOWLEDGE SHARING

Knowledge is vast, and experience is invaluable. When you blend these two elements seamlessly within a team of exceptional individuals, you create a dependable solution. From day one for every team member, we initiate a program featuring weekly knowledge sharing sessions, as well as on-demand formats. An interesting fact to note is that three different team members have independently and proactively stated that the knowledge gained in just one month at ROImonks is roughly equivalent to one year in their previous roles. In our close-knit team, it’s unlikely that this is a mere coincidence.

ENTREPRENEURIAL MINDSET

At ROImonks, we embrace the spirit of entrepreneurship. We believe in thinking outside the box, taking calculated risks, and constantly seeking innovative solutions to drive our business forward. Every team member is encouraged to adopt an entrepreneurial mindset, cultivating a culture of creativity and agility that enables us to adapt and excel in a rapidly changing business landscape.

LEADERSHIP

We believe the highest expression of leadership is taking responsibility. We value the ability to align our actions with our beliefs and moral values. To exhibit courage and make decisions without hesitation. To stand tall while celebrating achievements and learning from our mistakes.

TEAMWORK

HELP is the main keyword here, but not in the sense of aiding the helpless. Instead, we view it as a synergistic catalyst for accelerating processes and achieving team goals. Other aspects of teamwork include a friendly attitude and mutual understanding, where everyone knows their back is covered. Each team member is committed to giving their best for the collective benefit of the team.

KNOWLEDGE SHARING

Knowledge is vast, and experience is invaluable. When you blend these two elements seamlessly within a team of exceptional individuals, you create a dependable solution. From day one for every team member, we initiate a program featuring weekly knowledge sharing sessions, as well as on-demand formats. An interesting fact to note is that three different team members have independently and proactively stated that the knowledge gained in just one month at ROImonks is roughly equivalent to one year in their previous roles. In our close-knit team, it’s unlikely that this is a mere coincidence.

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WHAT WE VALUE

ENTREPRENEURIAL MINDSET

At ROImonks, we embrace the spirit of entrepreneurship. We believe in thinking outside the box, taking calculated risks, and constantly seeking innovative solutions to drive our business forward. Every team member is encouraged to adopt an entrepreneurial mindset, cultivating a culture of creativity and agility that enables us to adapt and excel in a rapidly changing business landscape.

LEADERSHIP

We believe the highest expression of leadership is taking responsibility. We value the ability to align our actions with our beliefs and moral values. To exhibit courage and make decisions without hesitation. To stand tall while celebrating achievements and learning from our mistakes.

TEAMWORK

HELP is the main keyword here, but not in the sense of aiding the helpless. Instead, we view it as a synergistic catalyst for accelerating processes and achieving team goals. Other aspects of teamwork include a friendly attitude and mutual understanding, where everyone knows their back is covered. Each team member is committed to giving their best for the collective benefit of the team.

KNOWLEDGE SHARING

Knowledge is vast, and experience is invaluable. When you blend these two elements seamlessly within a team of exceptional individuals, you create a dependable solution. From day one for every team member, we initiate a program featuring weekly knowledge sharing sessions, as well as on-demand formats. An interesting fact to note is that three different team members have independently and proactively stated that the knowledge gained in just one month at ROImonks is roughly equivalent to one year in their previous roles. In our close-knit team, it’s unlikely that this is a mere coincidence.

PROJECT OWNERSHIP

Having come from B2C and wholesale B2B businesses ourselves, our clients’ enterprises are not just businesses to us; they are well-received and cherished. We understand the energy, desires, and challenges of entrepreneurs because we’ve been in their shoes for years. We take a long-term approach, fostering the growth of our partner businesses as if they were our own. Perhaps that’s why we prefer to call them partners rather than clients. This same approach, reflected in the PMs at ROImonks, forms a solid foundation for sustained growth with fewer friction points.

PERFORMANCE

Setting measurable goals and then exceeding them on time is an inspiration that permeates our atmosphere. At ROImonks, we expect everyone to be agile and adaptable while advancing their task lists. Testing and experimentation are integral components of our performance planning and execution. Curiosity and a spirit of exploration are also key indicators of high-performing teams, and we have an abundance of both.

TRANSPARENCY

Open and honest communication without hypocrisy may be extraordinarily hard to achieve, but we have discovered that it is the most crucial ingredient for building a strong ‘A’ team. Negative practices are not tolerated here and are promptly addressed. Our company rules are well-known to everyone and are applied universally, reducing stress and eliminating any form of discrimination.

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HOW IT ALL STARTED

It all began with a shared vision and passion for e-commerce. After years of cracking the code of e-commerce, our founders, Krasimir, Aleksandar, and Todor, recognized that harnessing the power of data-driven decision-making and mindful automation could benefit more businesses beyond our own. The pivotal moment came when we realized that our vision and expertise had surpassed our initial projects. With just a few clients and an unwavering commitment to excellence, we embarked on this journey and established ROImonks. Over the years, we’ve continued to evolve, adapt, and learn, yet our dedication to innovative and effective marketing solutions remains steadfast. Our inherent inclination to delve into finer details has enabled us to leverage digital marketing for sustainable growth and remarkable ROI.

OUR GOALS

Our primary goal at ROImonks is to empower entrepreneurs with the tools, strategies, and required for businesses growth in the digital era. We aim to be your trusted partner in achieving consistent, sustainable results, constantly evolving to meet the ever-changing demands of the market. Looking ahead, we’re committed to broadening our horizons, forging enduring partnerships, and catalysing positive transformations within the businesses we serve. We strive for steady growth of our own company, without compromising our core values. ROImonks shall consistently stand as a forthright and dependable partner and employer.

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MEET OUR TEAM

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Krasimir Vasilev

Co-founder
Krasimir is the most punctual and data-driven person you will ever meet. With MSc in Finance, he sees the smallest details and is needed in almost any digital marketing task. He has more than 15 years of experience in Business Development and especially E-commerce. Having many successful e-commerce projects behind him, he will be here (right on time) for meeting your business needs. He is persistent, determined, and ready to help your business grow. Aside from that, he also does more than a great job in market research, delivering useful data insights which can bring your business to the next level.
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Aleksandar Zhivkov

Co-founder
Aleksandar has a BSc in Business Management with 20 years in the retail and wholesale background and 17 years of entrepreneurial experience. Supply chains, behavioral economics, and human nature fascinate him. A deep understanding of Landing Page optimization and user experience comes in handy to effectively deliver any message. Aleksandar is the creative drop you need in your digital marketing strategy. Experienced in graphic design, product photography, and videography he is a solid pillar for great quality visuals. Aleksandar is imaginative, team-oriented, and sociable and will bring to life your engaging marketing project.
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Todor Sarakchiev

Co-founder
Todor has an MSc in Technology Entrepreneurship and Innovation in IT. Not only is he great with IT (BSc in Computer Science) but he also has extensive digital marketing experience and handles all the impossible technical tasks. His main strengths are Google Tag Manager and PPC campaigns alongside almost any other digital marketing tool you can think of. Todor is an extremely valuable part of building any business development strategy, having more than 13 years of entrepreneurship experience. Todor is also our Data Mining Master helping you find insights using many advanced algorithms, which will drive your project forward.
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Vanya Koleva

Growth Manager
Vanya, the heart of ROImonks, is your “go-to person” when it comes to professionalism and getting advertising right. Her past professional experience in journalism helps her grab audience attention in seconds. This dancing diva knows how to predict the future with only a pivot table and how to have fun and make the best out of every situation. Project management is her passion and hard cases are her fuel. Advertising issues are usually quickly demolished by Vanya. Her inner drive and motivation are highly contagious for both current and new team members. Teaching and mentoring are Vanya’s second nature.
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Lilia Disha

Project Manager
Liliya, with six years of tenure in customer support and marketing fields, is highly qualified holding a BSc Degree in Marketing and an MSc Degree in HR. Her extensive experience in e-commerce customer support equips her effectively to align business offerings with the demands of both marketing strategies and customers. Hyper-organized, Liliya’s approach includes exquisite attention to detail while also maintaining focus on broader goals—her aptitude for research, reports, and complex pivot tables earn her the title of an analytical maestro. She effortlessly navigates intricate data sets as easily as one would enjoy their morning breakfast.
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Maxim Gamzaev

Project Manager
Max boasts three years of entrepreneurial experience and eight solid years in marketing. Armed with a double BA degree – Economics, and Information Systems, he’s proficient in optimizing businesses’ online strategies effectively. Mastery over various channels including search, social media, email marketing, direct messaging is his second nature. Max knows just the right formula to mix these mediums for achieving maximum effect. Dependable and persistent in seeing through every task to its end point while delivering consistent results describe Max accurately. He exhibits strong analytical skills daily without hesitation. His enthusiasm for e-commerce is reflected clearly in his continuous learning and development efforts aimed at enhancing your brand’s online presence!
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Stamen Petrov

Project Manager
Stamen is a digital marketer with a penchant for getting things done. He has a BSc in Marketing with extensive experience in B2B lead gen and digital advertising. His systematic approach leaves no place for hesitation! Demolishing goals and advancing projects are the bread and butter for Stamen, who specializes in search & social media marketing. He’s got a knack for getting top results in email marketing, too. Stamen’s always on the lookout for new ways to get more leads and sales, and make his campaigns more effective. He’s constantly looking for new hypotheses to test and new opportunities to uncover, which has made him a master of A/B testing.
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Vanya Rafailova

Project Manager
With a background in Philosophy, Vanya might seem an unconventional fit but expect wonderful surprises! She is more than equipped to catapult your marketing revenues impressively. Vanya’s skill-set extends from planning and executing ROAS-based digital marketing tactics to refining copywriting and design challenges. Her portfolio reflects both in-house and agency environments, with successful ventures across domestic as well as international markets. Gifted with analytical acuity, sharp intelligence, discerning eye for detail – she comes across as an undeniable asset to our collective strength. Embodying adaptability coupled with the ability to learn swiftly on her feet ensures she can deliver prompt results aligning with expectations.
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Rumen Vladimirov

Project Manager
Boasting eight years of experience in marketing, thirteen years as a legal adviser and possessing an MA in Law, Rumen contributes a rich reservoir of knowledge to all collaborative projects. His wisdom has been gleaned through partnerships with diverse businesses – ranging from Fast-Moving Consumer Goods firms to substantial online learning platforms and many others. His forte lies in transforming business and marketing processes for enhanced automation. Exceptionally proficient in AI integration, he can implement it even where its application appears improbable.
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Dimitar Tanchev

Designer
Emerging with a spirited zest in the realm of design, our youngest team member is redefining creative boundaries. Even early into their career, he has exhibited extraordinary talent in bringing innovative ideas to life. His contemporary approach and understanding of ongoing trends lends a fresh perspective that enhances our collective creativity. From working on intricate layouts to conceptualizing unique designs, this budding designer embodies versatility. Despite being newly embarked on this journey, he has already shown an uncanny knack for problem-solving through design thinking — a skill many veterans strive to master. The energy and passion for great typography, engaging visuals and meticulous attention show that age is just a number when it comes to delivering excellent design work. Amidst the landscape filled with routines and set patterns – his youthful vigor breathes new life into projects we undertake!
Mihaela - ROImonks Content Expert Picture

Mihaela Ivanova

Content Expert
Mihaela has 10 years of experience in marketing with a huge focus on creating content that drives business growth. She loves establishing companies as thought leaders in their niche. With an entrepreneurial mindset and 6+ years of experience in technology startups, she knows how to build things from scratch. Mihaela is a big picture thinker with a visionary approach, empathetic character and creative spirit.
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