Performance marketing is crucial for any business’s success. However, deciding whether to hire an agency, a freelancer, or an in-house marketer can be challenging. Each option has its advantages and drawbacks. Let’s deep dive to help you make an informed decision. In-House Performance Marketer: Pros & Cons An in-house...

B2C performance marketing can drive profitable growth, but even experienced businesses can make costly mistakes. In this blog post, you’ll learn about the 5 most common pitfalls. You’ll also get tips on how to avoid them. Let’s dive into it! Mistake #1: Ignoring the Customer Journey Understanding the complete customer...

  When creating content for your company, it’s easy to feel overwhelmed by the variety of topics you can cover in your blog posts. However, quantity doesn’t always mean conversions. But how do you identify the right topics deserving your time and energy? Creating content that clicks with your audience...

  Tired of making hundreds of screenshots when doing social ad research? Then pasting links in messy spreadsheets. Then sorting tens of folders in Drive… We know. It’s painful. It was a huge challenge for us too. But we stumbled across a super cool app that changed that and we...