Imagine this: Your Google Ads campaign is live, targeting competitor brand keywords. You’ve set up Keyword Insertion, hoping to boost relevance and drive clicks. But what you may not realize is that Keyword Insertion could be putting your campaign – and your brand – at serious risk. By allowing competitor...

  In the relentless pursuit of growth, CEOs constantly navigate the complexities of the ever-changing digital landscape. The traditional silos of paid and organic marketing are dissolving, giving way to an integrated approach that is essential for sustainable business success. Leveraging both paid and organic channels is not just a...

  Feed-based catalog campaigns have been around for years. Despite some improvements, they largely remain the same— carousels of single products on a white background. “But you can add the price, a custom label, a custom frame, or other items from a limited list.”, you might say. And you would...

  Since March 2024, Google has started requiring Consent Mode v2 as a mandatory setup. Consent Mode v2 is a part of the Digital Markets Act (DMA) implemented in November 2022. The DMA aims to support smaller organizations in getting a fair share in the digital space and provide greater...