Case Study
How We Generated 10,000 Leads and 4,000 In-Store Visits for a Client
From zero, we secured over 1,000 leads in the first month and more than 10,000 leads over the year that turned into 1,800 closed deals. The strategy not only led to a huge increase in numbers, but it also helped our client become a trusted and well-recognized brand.
The Client
A premium orthopedic products retail business with a strong physical presence came to us. Their in-store services and customer support were excellent, but they struggled to expand their online reach. Initially seeking to boost online sales, we identified a greater growth opportunity.
The Challenge
Our analysis revealed that for best business results, increasing foot traffic to the physical stores should be the primary goal, not online sales.
We needed to bring the targeted persona for a free body parameters analysis in-store. From then on the sales team had to sell only the products that truly matched the customer’s needs.
The problem was that our client lacked an online appointment system for managing in-foot traffic. Meanwhile, some competitors were already well ahead in successfully using Google Ads and Facebook Ads to attract customers to their POS locations.
The Solution
Alongside the completely new advertising strategy, we proposed integrating the mentioned online appointment system into their sales process, in order to have a proper conversion event for performance advertising.
The scheduling process would be way easier to manage, analyze and improve. That would be not only of great benefit to the client but also to their franchisees.
Our team divided the execution into several steps:
1. Detailed Business Analysis
We met with the business owner to clearly understand all offered services. We thoroughly analyzed competitors – their use of Google Ads and Facebook Ads, visuals, target audiences, and messaging. Then we reviewed both the client’s and their competitors’ keywords to uncover new opportunities.
2. Technical Implementation
Modular and Scalable Architecture is a must in similar cases. We briefed the IT team on how to develop the selling online platform in modules. This would allow easy addition of new features without service disruptions. This approach simplified the maintenance as well as future upgrades.
Performance Optimization
The dev team optimized the code for speed and added caching for static resources, reducing page load times and improving user experience during peak traffic.
Synchronization Across Locations
They also built specific features to sync schedules between locations and staff, ensuring smooth coordination and efficient appointment management.
Analytics Integration
We built a completely new tracking and analytics infrastructure from the ground up. All the needed events, triggers, parameters, etc. for Meta, GA4, and Google Ads to track user actions precisely without interrupting the booking process were set.
User Interface Enhancements
Both ours and the development team worked together to polish the user interface in order to simplify it and improve navigation, providing an intuitive experience on all devices.
3. Content Strategy
Video Content Creation
It included mainly videos that feature the business owner, covering topics appealing to the target audience. The main purpose here was to build brand recognition and trust.
Content Creation
Regularly produced articles and social content were also a part of the marketing strategy, which would boost organic reach, engage potential customers and demonstrate expertise in the field.
The Results
Significant Increase in Leads and Sales
Launching the ad campaigns in coherence with the online appointment system had an immediate impact. From zero, we secured over:
- 1,000 leads in the first month
- 10,000 leads in one year
- 1,800 additional sales
Enhanced Brand Recognition
Videos and strategic advertising made the business owner a recognizable face in the industry. The brand reached a vast, previously uncovered audience and was set apart from competitors.
Improved Business Management
With the introduction of the online appointment system the digital transformation process for the whole company was kicked off. Thus the efficiency of many business tasks improved, which led to acceleration of growth and removal of some long standing bottlenecks.
Key Learnings
This powerful campaign highlights the following key takeaways:
- Creative approaches can lead to more effective solutions than strictly following initial requests.
- A thorough initial analysis helps identify opportunities for better results.
- Marketing alone doesn’t solve business problems. Any existing business bottleneck should be identified and addressed directly.
These insights now shape our new strategies. We emphasize personalized solutions based on a deep understanding of each client’s unique needs. If curious to learn more, check out the services we offer.
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