Collaborative Efforts

We both agreed on the vast potential of the Easter season, and it was mutually decided to leverage this festive period for a unique campaign. While the client was coming up with the offer, we dove deep into conceptualization. Melding the spirit of Easter with fishing motives, we crafted a concept that would gather Easter’s popularity and use it to our advantage.

Synchronizing Creativity with Offer

Once the client rolled out their offer – a generous doubling of the progressive discounts – it was time for the creatives.

We drafted comprehensive creative briefs, ensuring that every placement – Facebook, the website’s homepage banner and the pop-up, echoed a unified message and aesthetic. Numerous assets in Google Ads were edited as well – Performance Max, responsive search ads, new sitelink assets were created, as well as promotion assets. The normal website messaging about the progressive discounts was also touched in a way to further communicate the offer and instill urgency.

Through a seamless blend of collaboration, creativity, and consistent messaging, our endeavor transformed a simple idea into a multi-channel campaign that not only caught attention but generated massive demand.