Imagine this:

Your Google Ads campaign is live, targeting competitor brand keywords.

You’ve set up Keyword Insertion, hoping to boost relevance and drive clicks. But what you may not realize is that Keyword Insertion could be putting your campaign – and your brand – at serious risk.

By allowing competitor brand names to slip into your ad copy through Keyword Insertion, you could face policy violations, and potentially even legal trouble.

Google’s trademark policies strictly limit using other brands names in your ad text, especially if they’re trademarked.

Targeting competitor keywords can be a powerful strategy, but it’s not one to take lightly.

The key is to combine careful research, strategic planning, and continuous monitoring in your marketing strategy.

Avoid shortcuts like Keyword Insertion in these cases and focus instead on your unique messaging that sets your brand apart.