Tired of making hundreds of screenshots when doing social ad research? Then pasting links in messy spreadsheets. Then sorting tens of folders in Drive…

We know. It’s painful.

It was a huge challenge for us too. But we stumbled across a super cool app that changed that and we want to share it with you.

The app is Foreplay — an AI-powered ads scraper that helps you save ads, spy on competitors, and build briefs and storyboards in seconds. It’s like Pinterest but for ads. And with much more functionality.

Let’s show you why we liked it.

Collect cool ads with 1 click

Foreplay allows you to save ads you see in Meta’s Ad Library with a single click. Here’s how:

You first need to register and install the Google Chrome extension. Then, you’ll be able to see a Save to Foreplay button next to each ad.

Once you click on it, the ad goes straight to your library (called Swipe File). The library is accessible through the web app. It works with all formats, no matter if it’s an image, video, or carousel.

The cool thing is the ads are kept forever in your library — even if the advertiser stops running them.

The Swipe File also keeps key ad insights such as:

• Status
• Copy
• Headline
• Landing page
• CTA

Spy on competitors

There’s a feature that automatically saves and alerts you of new ads by businesses you choose to watch. Besides for competitors, you can also use it to keep an eye on brands you like.

You can access information like status, start date, end date, etc. Foreplay claims the information is updated daily.

Explore and find inspiration

Foreplay has a huge amount of saved ads. It serves both as a library and a search engine. You can explore without boundaries or search by keywords.

You can also apply filters like:

• Format
• Platform
• Language
• Status
• Niche

Make briefs and storyboards faster than ever

The brief template allows you to produce top briefs in no time. It includes the typical details like name, due date, etc. But here’s where the magic happens (thanks to AI):

• You can include ad inspiration from your saved lists.
• You can create awesome storyboards based on these ads and additional details such as product description, target audience, etc.
• You can write great scripts paired with the storyboard in seconds.

Well, that’s Fourplay in a nutshell. It has a 7-day free trial (no credit card required) so you can give it a try.

Hope you find this post useful!

P.S. And if social media ads are your thing, you might be interested in optimizing social ads with ChatGPT, too.

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