When creating content for your company, it’s easy to feel overwhelmed by the variety of topics you can cover in your blog posts. However, quantity doesn’t always mean conversions.

But how do you identify the right topics deserving your time and energy?

Creating content that clicks with your audience and drives conversions doesn’t have to be a shot in the dark. In this post, we’ll show you an easy-to-implement tactic to pick blog topics that convert. 

Step 1: Start with keyword research

Use keyword research tools to find relevant keywords to your niche. Leverage tools like:

• Google Keyword Planner
• SEMrush
• Ahrefs
• Serpstat
• Ubersuggest

Step 2: Filter question-based keywords

From your keyword research, filter question-based keywords. These are queries that start with “how,” “what,” “where,” “when,” “why,” or “can.”

Pro tip: Check “People also ask” and related searches for more inspiration.

Step 3: Prioritize the right keywords 

Prioritize queries with a higher search volume but lower competition — these represent a good opportunity. Also, understand the intent behind the keywords. Are people:

• looking for information
• exploring solutions
• wanting to make a purchase?

These insights will allow you to focus on topics that have a higher chance of converting.

Step 4: Craft high-quality content

The content should address the queries you prioritized. Start by answering the question directly and early in your content. This shows readers they’re in the right place.

Then, expand with detailed, relevant information that keeps your readers engaged.

Make sure to include the question and related keywords in:

• the title tag
• image alt tags
• headers
• meta description

Pro tip: structure your content in a way that it could be featured in Google’s featured snippets.

And voilà!

Hope you found these quick tips useful! If you’re interested in more marketing know-how, check out the other posts on our blog.

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