Perpetto: How to measure the effects of personalization

November 24th, 2017 Posted by Tools 0 thoughts on “Perpetto: How to measure the effects of personalization”

Perpetto Users Unite! We have something exciting to share with you.

Most of the people that are going to read this article have already tried either the free version of Perpetto or the full version. If however, you’ve missed it somehow, we suggest you check it out as it will bring some great benefits to your business.

Just in case though, we will share a quick introduction to the tool. In a few simple words, Perpetto is a way to update your website and get your visitors to buy more products. There are a good amount of tricks that Perpetto uses but our favorites are the bars with the suggested items, the upsale items, and the automated email system. Even if those are the only three changes to your website, your business is still going to grow rapidly and your sales will be higher than ever.  


What data is Perpetto giving us, and where is it coming from?

So, how do we know if Perpetto is making our website better and our revenue grow? Well, the best thing about the digital world is that all the data we need is structured and easy to find. Sometimes making real value from the data might be a bit harder, but not if you have an excellent marketing expert or a tool like Perpetto. You can easily go in and check the statistics for your website from before using the tool and after you’ve already implemented it. You just need to go to and log in with your account information. There are a bunch of different statistics you can check, but we suggest you start with the Pages/Session, Ecommerce Conversion Rate, and Average Order Value.

Why are those 3 so important? Well, the Pages/Session deserves our attention because it shows how many pages has a single user seen while on the website. Imagine you go to a physical store and you can only see the first 3 shelves with products. Even though you might buy something, you probably won’t buy a lot. But at the same time, if you check out the whole 100-yard store, there are greater chances you’ll leave with a full cart.

The Ecommerce Conversion Rate. Simply put, this is the percentage of people that are buying something on the site. If a hundred people go on the site and 50 of them buy a product, the conversion rate will be 50%.

The Average Order Value is pretty self-explanatory. You want to know how much money people are spending on average. And then you would want to compare how much they spent before and after you implemented Perpetto.

Those three are a good place to start when you want to analyze your business and the positives you get from Perpetto. Of course, there are a lot more stats that can be checked once you start going deeper into the analysis they provide.

A great way to double check what Perpetto is doing for your website is DataStudio. That wonderful tool can be directly connected to Google Analytics and easily set up to show us all the most important data coming directly from the source. You can check if Perpetto is helping your website and your sales by directly comparing data from before the implementation and after.


Set up DataStudio yourself  in a few simple steps

Don’t worry, we are here to help you and show you the steps you need to take in order to successfully work with Data Studio. We will create a free template to make your life easier. That means you will be able to concentrate on your business. This is where you will find the DataStudio template to begin with.

Now, you have to make sure you have your Google Analytics set up.Chances are you are already past that step, so in this case, you would want to sign into a Google account that has access to the company Google Analytics. Otherwise, you won’t be able to put in the necessary data. What follows is the creation of a couple of segments you will later need in Data Studio. The steps for setting up a segment are as follows:

  1. Log in to your Google Analytics Account.
  2. On the left you will see a menu, you have to click the “Admin” button.
  3. There are going to be 3 columns. The button you need is “Segments”. It is on the last column to the right – column “View”
  4. Once you click “Segments” you will go to the next page, where you will see a big red “New Segment” button. Click it.
  5. From there you will go to “Conditions”
  6. What you need to do next is change the “Ad Content” bar to “Page”
  7. Once you are on the page, all that is left to do is name the segment “Perpetto Interactions”, leave the bar to “Sessions”, and add “?ptto-rid=” in the type bar.

We are adding a screenshot with the final step so you will be able to check and compare.

The steps for adding a “No Perpetto Interactions” segment are exactly the same up to step 7.  There are a couple of changes in step 7: First, you need to change the name to “No Perpetto Interactions” and then change the “Include” button to “Exclude”. You will still write the same text (?ptto-rid=) in the bar.

The next thing you need to do is log in into your Google account that has access to the Google Analytics connected to your website. Go to this link and click “Copy of this report”  in the top right corner of the page. A window will pop up, asking you to choose a data source. You will have to click on “Create New Data Source”, it will be on the bottom of the list. A new page will pop up and you will have to choose “Google Analytics”. After that, you will pick the account and property you want to work with. In the end, you will choose the view you prefer. You should click on the option that is not full site view. The last thing you should click on is the blue “Connect” button that is in the top right corner. A new page will pop up and you will click on the “Add to report” button that is also big and blue and in the top right corner. After you are done with all of that, you will have to click on the “Create Report” button and you should be all set.

The last thing you need to do is add the segments you created earlier. To do that you will click on the “edit: button on the top right. Once you’ve done this you will have to select all the squares after the one saying “Perpetto Interactions” and go all the way down in the menu on the right-hand side. Click the “Add a segment” button and you will have 3 options. Click the “Added Segments” option. There you will see the 2 segments you created and you will choose “Perpetto Interactions”. You have to do the same for the “No Perpetto Interactions” squares, but you will choose the “No Perpetto Interactions” segment.

And there you have it. If you have done everything correctly you will be able to see all the important data you need.

And if you are worried because you haven’t worked with Data Studio before and things don’t really work out, you can always contact us at and and we will give you the helping hand you need. We are always willing and ready to give you a free advice and help with what we can. Yes, you saw it right, FREE.


SO what are you waiting for? Go ahead and try it out. And if you need any help, feel free to contact us.

Overall, there is no reason for you to not go and try Data Studio right away, but there are more than a few for you to check out this awesome tracking tool! See what business value Perpetto really offers and share with us if you are as happy with the results they’re driving as we are!


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