Google Tag Manager – the modern way for website management

September 20th, 2017 Posted by Tools 0 thoughts on “Google Tag Manager – the modern way for website management”

What can Google Tag Manager (GTM) do for you?

  • Manage all your tags from one place;
  • Track users‘ actions that matter to you – including eCommerce and your preferred Analytics tools;
  • Implement new Analytics services with ease – no front-end developer required;
  • Improve your site speed – setup tag sequencing and allow visible content to download before the scripts;

Google Tag Manager (GTM) is basically a personal smart business manager which now you have access to directly from Google. GTM helps you grow your online business simply by managing your tags right. It’s a free tool for adding and updating website tags without needing to edit your website code.

What are tags?

A tag is code that executes on a page based on an action taken from a visitor (trigger). The trigger may be as simple as visiting a page of your website and as complicated as you may require it to be.  If you are not a programmer, creating new tags or updating the existing ones could be ‘mission impossible’ and often takes too long requiring front-end developer support, during which time you might lose good opportunities for your business. Implementing Google Tag Manager allows you the flexibility to implement new tags without being dependent on a developer, though you may need one for the initial implementation of GTM.

Tags serving you as Digital Marketer

The most common usage of tags is to integrate your website with different Analytics Services that help you measure and thereby optimize your website and digital marketing. This powerful tool from Google takes digital marketing to a whole new level.

GTM provides out-of-the-box integration with Google services as Analytics, AdWords, and DoubleClick, and growing list of certified vendors via integration templates. Templates simplify publishing of tracking codes and eliminate errors. They are ready to use simply by selecting the service, providing the requested details, and Tag Manager automatically generates the correct code and fires the tag using the triggers specified.

If you need to implement a service that is not out-of-the-box supported (e.g. Facebook Pixel), you have an option to use a custom tag. Google provides you the option to use Custom image tag, Custom HTML tag or Function call tags which gives you almost endless possibilities for your marketing needs.

By using GTM you will be able to avoid many errors and deploy tags on your website quickly. You can transparently specify the tags that you want to use and GTM will do the heavy lifting for you. It gives programming a new meaning. Although GTM is user-friendly, it takes some time and experience to master it.

Analyze the data

Last but not at least, you should analyze all the collected data as per your Analytics strategy to improve your website and digital marketing efforts and make your business grow faster. Very few businesses pay enough attention to the direct link between their analytic infrastructure and how business goals are achieved. Though, our experience shows, that it’s getting more and more valuable for any company. The ROImonks team can help you define your Analytics strategy and support you in establishing the Analytics infrastructure using the GTM solution smart to implement it for you. Success isn’t a mystery, it’s a process. Don’t hesitate to contact us now if you think you might need any help – https://roimonks.com/contact/ .

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