Do you feel it’s time to change the way you run your business? If you have a great product, but you don’t sell as much as you’d like, there might be a different underlying cause. . The first step would be to introduce more people to what you’re offering, helping them understand your product and getting them really excited about buying. . Making a couple of landing pages, that really work, could be the exact thing your company needs. Here you can find the most important steps for creating a great landing page, which can actually sell your product.
Don’t think too much, JUST DO IT
Acting on a good idea is better than just having a good idea. If you’re always striving for perfection you might not deliver an end result at all.. Save your time, don’t think too much and don’t waste much effort on preparing and planning – just start from somewhere, even if you’re not the best copywriter and designer. Believe, that you are able to create something great by delivering something simple. Having effective landing pages could define the difference between a good website and a bad website.
Make the Landing Page simple, but smart
The best practice would be to not spend a lot of time in the beginning. Just create something that is optimal for the moment and that you would consider good enough.. So, publish your landing page, even if its design and text are not perfect.
How to build a useful landing page, you might ask? A good technique is to start at the end. Tell the people clearly what they should do and add a button to let them act. After that create the beginning – easy to understand headline. It should be big (in Heading 1) and tell the visitors what they get on your landing page.
Let’s talk about the title
On the first place, your title must be informative and attracting attention. If you are not sure what title you should use , write it at the end. Then you’ll definitely know what is the perfect title for your landing page.
How long should it be? It is recommended to stay between 10 – 20 words.. You can always add a subtitle and explain a little bit more about the main topic of your page. After catching the reader’s attention, you need to keep it.
It’s time to fill the middle
Now you need to build the body part of your landing page. Add some text – explain to the visitor what is the benefit of your product and what problems it can solve. Use the ‘call to action’ technique and make your text rich in verbs. This is your opportunity to explain what makes your product so great – grab that chance and use it. Don’t write long paragraphs, most people don’t have time to read them. But be careful, too short paragraphs could, on the other hand, lower your credibility. Don’t worry if you don’t get it right from the first time. Just do your search and see how the pros did it in their websites.
How to write good content?
The lead is the first and most important part of your whole text and there is no place for mistakes. It should say much, but not all about your product. The best practices show, that a good and easy to read lead consists of 4 to 6 sentences. In these few sentences you have to give useful information and stimulate curiosity about what makes your product great. The rest of the text needs to show competence and expertise, but still easy to understand from anyone who might be interested. If it’s longer, divide it with subtitles.
Use Optical Magnets
It’s important to have optical magnets. Many people prefer books with illustrations, articles with photos and so on. You get the point. That means you need some good images or at least one, which optically represents what you’re offering. Show people what you have for them and how great it is. Maybe you have a short video of your product – show it to your clients.
Bullet points are always good idea
- The next step is to write some bullet points for the people, who have less time to read and just ‘scan’ the text. Use a teaser, which wakes up curiosity.
- After that, help the visitor identify themselves as a client of yours. Tell them what problem your product solves and what could they gain by using it.
- In the end, you could explain what your visitor misses, if they don’t use your product. You could also add some numbers to make your product more reliable.
How to end with style
End your text with another call to action. We should always tell the visitors what is the action we’re expecting them to take on a given page. Don’t distract them with links to other pages. They have to decide if they will click on the ‘buy’ or ‘subscribe’ button or not. If they have no interest in your product, they will leave. But maybe they know someone else who could benefit of using what you’re offering. Give them the opportunity to share your landing page with friends in the social media. This could be the perfect personalized advertising – effective and free.
Publish and Test
In order to know if you have to improve something on your landing page, you need to test, test and test again. Only in this way you can make it better and improve your user experience. There are many free tools as ‘Google content experiments’ in Google Analytics. We recommend to make big changes and test which one performs better. Make two landing pages with the same goal, but very different from each other. Say the same with different words and use completely new design. Also run A/B tests to check what length would serve your landing page better.
That’s not the end
If you want to have a really successful website, you need to focus on your product pages. Visual content sells a lot better so you will definitely need some high quality photos. The well written description of the products should helps visitor make the choice that fits them best, so you need to spend some time on that point too. Another important section of a good online shop is its blog. It’s highly recommended to publish blog posts regularly. This will improve your SEO – on-site and off-site and thus, the clients will find you easier.
Every good product deserves a chance to become well-known and widely used. We believe, that the difference between a small start-up and a big company is in the right decisions, made in the right time. If you don’t have enough time to do all the research and work, but you want to have good-looking and effective working landing pages, you can trust the ROImonks team. By using a combination of talent, skills and experience, we make things happen – and already have many success stories and delighted partners. We are always happy to share what we know, so if you have any questions, don’t hesitate to get in touch now – https://roimonks.com/contact/ .